Brand Strategy & Identity
A brand people recognise, remember and choose.
Positioning, naming, verbal and visual identity, built on a clear strategy and designed to work everywhere.
About the service
A strong brand starts with a clear idea of who you are for and why you matter. We define your positioning, personality and messaging, then translate it into a complete identity: logo, colour, typography, imagery, tone of voice and, where it makes sense, sound.
The result is a brand system your team can use with confidence, from a pitch deck to a social post.
Every identity we build can include a sonic layer: a sound logo and audio guidelines that make your brand recognisable even when it cannot be seen.
What's included
- Brand discovery: workshops, market and competitor review, audience insights
- Positioning and messaging: brand platform, value proposition, key messages
- Verbal identity: naming support, tagline, tone of voice guidelines
- Visual identity: logo system, colour, typography, art direction
- Brand guidelines: a practical, living guide in Notion or Figma
Frequently asked questions
Do you only work on full rebrands?
No. We also run focused projects such as a positioning sprint, a visual refresh or brand guidelines for an existing identity.
Can you include a sonic identity?
Yes. Sonic branding is our original expertise and can be added to any identity project.