Sonic Branding
Give your brand a sound people remember.
Sound logos, brand music and audio guidelines that build recognition and emotion at every touchpoint.
About the service
Sonic branding is where Memento started and it remains our signature. We translate your brand values into a distinctive audio identity: a sound logo, a brand theme and a family of sounds for ads, videos, products, podcasts and spaces.
Each element is composed bespoke, never picked from a library, and delivered with guidelines so your sound stays consistent over time.
Our core craft: composed by a curated roster of composers with film and advertising credits, and directed alongside your visual identity.
What's included
- Sonic audit: how your brand sounds today and where it could stand out
- Sound logo: a short, ownable audio signature
- Brand theme and variations: adaptable music for ads, social, events and on hold
- UX and product sounds: notifications and interface sounds when relevant
- Audio guidelines: usage rules and delivery files for every format
Frequently asked questions
What is sonic branding?
Sonic branding is the strategic use of sound, such as a sound logo, brand music and product sounds, to make a brand recognisable and emotionally memorable across channels.
Do we own the music?
Rights are agreed per project. Most clients take a full buyout or an exclusive licence for their brand assets.